Marketing Plan

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We interview your clients, create Interview scripts, summaries provided of the feedback so we can see your business the way your clients do.
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Detailed report on competitive factors for 4-6 of your top competitors. High-level summaries including a position in the market., why they win., website ranking factors, social signals and reviews.

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Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process and decision criteria.

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A clearly defined unique core difference, talking logo, and messaging for your using your core difference when reaching different targets. 

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Brainstorm session with your team to come up with everything you could possibly be doing for each of the 7 phases of the Hourglass. Know, like, trust, try, buy, repeat, refer.

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Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.

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4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.

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