Detailed report on competitive factors for 4-6 of your top competitors. High-level summaries including a position in the market., why they win., website ranking factors, social signals and reviews.
Persona for each of your market segments including overview, priority initiatives, success factors, perceived barrier, buying process and decision criteria.
A clearly defined unique core difference, talking logo, and messaging for your using your core difference when reaching different targets.
Brainstorm session with your team to come up with everything you could possibly be doing for each of the 7 phases of the Hourglass. Know, like, trust, try, buy, repeat, refer.
Content calendar including the following elements: 12 monthly themes, types of content, and monthly goals for each type of content.
4-6 of your highest-level strategies mapped out including detailed tactics to help achieve these strategies.