In person or virtual sessions to conduct discovery, and research strategy priorities.
List of key themes that will be the focus of any content and SEO opportunities.
Map your customers journey and determine a content plan for stages of know, like, trust, try, buy, repeat, and refer.
Develop content topics spreadsheet for upcoming quarter. Include a plan for lead capture content such as eBook.
A Website specifically build and designed to enable your marketing efforts. Includes design, hosting, key pages and content, lead capture landing pages and blog set-up.
Write and post four blog submissions per mont.
Publish 20-30 social media updates across Facebook, Twitter, and LinkedIn per month. Handcrafted and taken from your content.
Create or Update your Marketing Kit, a suite of marketing materials that you can use on and offline to drive sales.
Discover and enhance local and industry-related directories and create consistent profiles across all.
Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enshance and support increased reviews.
Develop and format a concept for monthly email newsletter and follow-up campaign.
Create a plan to increase leads. Project manage the plan. (expense for PPC or Ad Space are additional)
Draw from your content calendar, promotional calendar and monthly news and events and create and submit a press release to news distribution network.
Develop referral program from Marketing Hourglass work.
Work with you to develop a sales process that is in line with your overall marketing strategy
Creation of a client dashboards to monitor growth and improvement in key indicators sucha as website
In Person or virtual session to plan upcoming content themes, adjust and add new tactics.
Once a month meetings to review all projects adjust plan and report on performance.